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One Reason That Might Help Explain Why Long Fundraising Letters Beat Short
Fundraising Letter: Long vs. Short Letters in Direct Mail Fundraising
Many people outside the direct marketing world assume short fundraising letters are more effective than long letters. Inside the direct response world, the opposite is almost always considered true. The long vs. short letter debate in Direct Mail copywriting has been tested so many times, with the longer letter winning so often, it has become second nature to most professionals.
Longer letters consistently beat shorter.
We’re not saying you shouldn’t test different packages and different lengths, you absolutely should. Every package, appeal, and non-profit is different. Generally speaking, it’s safe to say that a 2-page donation letter will outperform a 1-page letter.
(Click here for our article on why direct mail is still relevant)
There are a couple reasons why longer fundraising letters outperform shorter ones which you should keep in mind when writing your next direct mail fundraising letter.
Growing Your Non-Profit's Donor Database
The goal of LDMI’s direct mail program, and in fact all its programs, is to create enough net income for every non-profit they work with to fund the work and programs that non-profit deems important, as well as run an effective and efficient prospecting program that allows the non-profit to continue to grow in years to come. LDMI has been doing this work for over 30 years, our fundraising program is time-tested and data-driven. It has proven to be one of the most effective and long term programs for every non profit we have worked with.
LDMI was approached by a non-profit whose database of donors had grown slowly and without direct mail for several years. They were looking for more donors to support their growing programs. The non-profit is a small charity working in some of the world’s most dangerous countries helping to facilitate freedom and reconciliation for persecuted peoples in the Middle East.
LDMI developed two unique prospect packages and mailed them to 10 different prospect lists. At the same time, LDMI began mailing the organization’s existing donors once a month.
DONATE & HELP
Direct Mail remains the most cost-effective way to reach potential supporters. We’ll provide you beautiful copy and design, efficient production, increased ROI, and in-depth analytics.
Reach new customers and increase donations through our multi-channel services. We have a variety of services and platforms, including email and social media fundraising, to improve your online outreach.
Our award-winning production team creates engaging and emotional videos to reach people online and offline. Videos helps to personalize your organization and creates an strong bond with supporters.
LDMI’s team has deep experience in analyitics to help you make smarter decisions. With extensive knowledge and access to the vast market of online lists we acquire new donors and customers for your organzation.
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